Welcome to the first International Influencer Get-Together at BABOR! For 2 days, we immersed ourselves with 20 influencers from Germany, Malaysia, China, Indonesia, Hungary, Poland, the Netherlands & Russia into the world of professional precision cosmetics – made in Germany.
We started out at the BABOR Headquarters in Aachen. The influencers were given a behind-the-scenes look at Europe's leading professional beauty brand, took a look at research and production and learned a lot of interesting facts about G-Beauty on a tour of our sacred halls.
During the subsequent skin coaching session, our seasoned BABOR experts took a close look at the ladies in the truest sense of the word. Their skin was analyzed with greatest precision. Because our little beauty performers work most effectively when they are tailored to the individual needs of the skin.
The final stop of the first day was a dinner at the SOHO-HOUSE in Berlin, where the ladies got a first-hand glimpse of BABOR's empowerment initiative and finished off the evening in a laid-back atmosphere.
The fact that empowerment can also be stylish was demonstrated by the UN Women bracelet, whose proceeds are used to support projects that fight violence against women. Those wishing to support the initiative can do so here.
The motto of the second day was dedicated to the #baborexperience! The Insta-Beauties were given a customized treatment at the BABOR Brand Store in Berlin, where they were able to experience the potential of the performance products themselves while sitting back and relaxing.
Afterwards, they headed off to the styling for the EMPOWERING shoot with the renowned Instagram photographer Lina Tesch! Each of the ladies had a dedicated statement on the subject of women empowerment – including "Strong", "Powerful Kindness" and "Independent" – painted on their bodies and were then captured on film.
What is all of this for? Well, we will tell you more about this very soon. Stay tuned!
The second and unfortunately last evening was celebrated first at the Ariane Grande concert and afterwards at the after-show party. After all, there was plenty of reason to celebrate: 20 super strong women from all over the world had come to spread the message that true beauty is strong beauty.
More pictures and videos of these unforgettable two days can be found on our Instagram Channel.