When you opt in to BABOR’s SMS/text messaging program, we may collect information including your mobile telephone number, SMS consent and opt-in status, interactions with our text messages, and information related to your use of our website.We use this information to operate our mobile messaging program and send communications you have consented to receive, which may include marketing and promotional messages, special offers, product information, cart reminders, and other BABOR communications.Consent to receive marketing text messages is voluntary and is not a condition of purchasing any BABOR product or service.Abandoned Cart and Website Activity
The BABOR website uses cookies and similar technologies to help keep track of products you view or place in your shopping cart, including when a shopping cart or checkout has been abandoned.If you have opted in to receive SMS marketing communications from BABOR, this information may be used to determine when to send you shopping or cart reminder messages via SMS.How We Use Your Mobile Information
Information collected in connection with BABOR’s SMS program may be used to:
• Send marketing, promotional, and other SMS communications you have agreed to receive.
• Send cart or shopping reminders where applicable.
• Manage your SMS subscription and communication preferences.
• Provide customer support.
• Measure and improve the performance of our mobile messaging program.
• Maintain the security and operation of our services.
• Comply with applicable legal and regulatory requirements.Third-Party Data Sharing
BABOR does not sell or share your mobile telephone number, SMS opt-in data, or SMS consent with non-affiliated third parties for their own marketing or promotional purposes.We may share information related to our SMS program with service providers that help us operate and deliver our mobile messaging services, including our messaging platform provider, telecommunications carriers, and other vendors that facilitate the delivery and operation of text messages.Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.Location Information
BABOR does not collect precise location information through its SMS marketing program unless this is specifically disclosed to you and you provide any consent required by applicable law.Our website and services may collect general location information, such as information derived from an IP address, for purposes such as providing and improving our services, analytics, fraud prevention, or personalizing your experience.SMS Consent
BABOR will only send marketing text messages to individuals who have provided the appropriate consent to receive them.Consent to receive SMS communications is collected separately from consent to receive communications through other marketing channels. Providing your telephone number for another purpose, or consenting to receive email marketing, does not by itself constitute consent to receive SMS marketing messages.Opting Out of SMS Communications
You may opt out of BABOR marketing text messages at any time by replying STOP to a text message from BABOR or by using another opt-out method provided in the message, where available.After opting out, you may receive a confirmation message acknowledging your request. You will no longer receive marketing text messages from that BABOR SMS program unless you subsequently opt in again.For assistance, reply HELP to a BABOR text message.Message frequency varies. Message and data rates may apply.Changes to This SMS Privacy Policy
We may update this SMS Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other factors. Any updates will be reflected by revising the “Last Updated” date.Contact Us
If you have questions regarding this SMS Privacy Policy or BABOR’s privacy practices, please contact BABOR using the contact information provided in our general Privacy Policy.